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Introduction to Social Media Optimization

Social Media Optimization (SMO) is a new term. SMO tactics can drive huge amounts of people to a website and can also determine whether a startup, website or idea will make it or not. It involves driving traffic to a website through new channels because search engines aren't the only sites that drive big traffic anymore. While it's not taking over SEO yet, it has the potential to someday soon.

First of all "social media" is a buzzword that has been thrown around a lot lately. But what exactly does it really mean?

The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts etc.

Also, social media can be considered anything that can help build a community to rally around. Spreading messages through blog posts and blog search engines also fits the bill. It is all about making something easy to spread, which, by the way, used to be called word-of-mouth. Buyer beware though, you can't force SMO. This is pull marketing; it is not "push your message onto someone marketing".

The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines, and more frequently included in relevant posts on blogs, podcasts  etc.

You will get the benefit such as

  • Increase Your Linkability
  • Make Tagging and Bookmarking easy
  • Reward Inbound Links
  • Help Your Content Travel
  • Encourage the Mashup
  • Be a User Resource, Even if it Doesn't Help You
  • Reward Helpful and Valuable Users

1. Participate - Join the conversation. Social Media is a two way street, lets not forget that. By conversing with the community you are creating awareness and prolonging your buzz. You are keeping it going and this often results in a snowball effect. Participating helps your message spread further and faster.

2. Know how to target your audience - If you don't even know your target audience you are in trouble. I would love to have everyone using my product too, but you need to be realistic. There is always going to be a certain audience you can appeal to and others that you can't. So know your appeal and who it is appealing to.

3. Create content - There are certain kinds of content that just naturally spread socially. It does not matter what industry you are in and what boring products you sell, there is always some kind of content that can be created that will work. Whether it is creating widgets, making people laugh, or writing a whitepaper, it can be done. Know what type of content can work for you and create it.
While social media optimization is becoming very important you can't forget about good old SEO either. Google and Yahoo still drive mass amounts of traffic and you cant ignore them. It is all about leveraging new mediums and riding these waves. Even though you might be getting dirt on the white glove you still have to take advantage of these powerful channels.